Marketing News

Dr.Jart+ Launches in the US Amazon Premium Beauty Store

The Korean skincare brand’s available bestsellers include Cicapair Tiger Grass Color Correcting Treatment and Ceramidin Skin Barrier Moisturizing Cream.

Dr.Jart+, the Estee Lauder Companies-owned Korean skincare brand known for its high-performance derma skincare products, has made its debut in the US Amazon Premium Beauty store.

“Experts in skin barrier strength, Dr.Jart+ has always been a cult favorite among in-the-know K-beauty lovers, skincare enthusiasts, estheticians, dermatologists and creators. With a presence now in the Amazon Premium Beauty store, we are bringing Dr.Jart+ to new consumers, including the many who are actively searching for Korean skincare and K-beauty trends on social,” said Cori Reinartz, senior vice president, global commercial, Dr.Jart+ / general manager Dr.Jart+ North America. “Consumers can visit the Dr.Jart+ brand store to discover multi-benefit derma skincare products, shop the fan-favorite hits with visible instant results, and stay in the know about the latest K-beauty trends.”

Skin-a-Gram Content

Within the Dr.Jart+ brand store in US Amazon Premium Beauty, consumers will have direct access to the brand’s signature Skin-a-gram videos on Dr.Jart+ product detail pages. Considered edutainment by the brand, the Skin-a-gram content gives a multi-dimensional look at how Dr.Jart+ products and ingredients address various skin concerns. Additionally, consumers can easily learn about, shop and experience the full range of Dr.Jart+ products including bestsellers Cicapair Tiger Grass Color Correcting Treatment; Ceramidin Skin Barrier Moisturizing Cream; Premium Beauty Balm SPF 40 (“BB Cream”); and the full assortment of Korean face masks.

Dr.Jart+’s Cicapair Color Correcting Treatment SPF 30 instantly neutralizes visible redness, and Vital Hydra Solution Pro Face Mask immediately improves hydration by 108%, per the brand.

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